Pakistani Fashion

STYLE & FASHION

The PAKISTAN

Fashion Design Council in collaboration with Sunslick arrested Lahore's imagination this spring with 32 shows that thumped with glamour.Four days of frenzied fashion kept the city alive with colour as oomph was visible both on and off the ramp.PAKISTAN'S fashion industry came together from KARACHI,LAHORE and ISLAMABAD to unite under PFDC's ummbrella and walked the line between buisness and cretivity to keep audience eagerly returning for more.

The success of this first fashion week can be measured against three indicators that speak for fashion across the globe.One,the facility with which our designer presented their collections;two,the presence of local and international media;and three,the reaction of buyers both from the domestic retail market as well as those who had flown in from abroad to sample the PAKISTANI closet.

when 32 designers are presenting their collections at the same platform,to merchandisers and buyers who can be valuable for their business,and journalists and editors who can be brutal in their criticism or worse-who may criticize by deletion-they are very aware that their collection must stand out.First,so as to be remembered in the eight collections showcased on the day.And second,for their conceptual strength and wear-ability.Otherwise they don't stand a chance.

The participating designers accordingly came up with innovative presentations,with showstoppers ranging from celebrity presence on the catwalk(Nadia Jamil for Nickie Nina,Juggan kazim for Rehana Saigol,Tariq Amin for YBQ and Ayeshah Alam for Sublime),children from the SOS villages taking the ramp<for Nida Azwer),fashion heritage videos(by Libas)